Ad fraud: Video shows fake clicks and impressions generated by botnet
Advertising impression and click fraud is a major problem faced by all ad networks large and small, with a small minority of fraudulent publishers inflating their ad views with a botnet.
Financial Times Group profits reach £55 million despite “weak” advertising
The Financial Times Group has been one of the best to adapt from the print to digital worlds, with 55% of revenues now coming from digital and services.
Facebook to Launch Auto-Playing Video Ads?
Rumours are abound that social network behemoth Facebook will begin rolling out auto-playing video advertisements taking up the screen real estate on the left and right of the news feed.