Ad fraud: Video shows fake clicks and impressions generated by botnet
Advertising impression and click fraud is a major problem faced by all ad networks large and small, with a small minority of fraudulent publishers inflating their ad views with a botnet.
SAY Media worries publishers by moving to NET 120 payment terms
In what has traditionally been a sign of trouble for advertising networks, SAY Media has changed its terms to paying publishers NET 120, four months after they have run the ads.
Financial Times Group profits reach £55 million despite “weak” advertising
The Financial Times Group has been one of the best to adapt from the print to digital worlds, with 55% of revenues now coming from digital and services.