Advertising impression and click fraud is a major problem faced by all ad networks large and small, with a small minority of fraudulent publishers inflating their ad views with a botnet.
In what has traditionally been a sign of trouble for advertising networks, SAY Media has changed its terms to paying publishers NET 120, four months after they have run the ads.
The Financial Times Group has been one of the best to adapt from the print to digital worlds, with 55% of revenues now coming from digital and services.
Say Media has laid off 10% of its 400 staff as part of its transformation from an ad network to a “digital media company”, and moves its focus towards its content sites such as ReadWrite and Dogster. This move comes as other media companies such as AOL are trying to rpove the profitability of their content businesses.