ValueClick Acquires Dotomi

ValueClick Acquires Dynamic Behavioural Advertising Network Dotomi

ValueClick Acquires DotomiFollowing its recent acquisition of mobile ad network Greystripe, ValueClick has agreed to purchase display ad optimisation platform Dotomi for $295 million – a deal comprised of 55 percent cash and 45 percent ValueClick common stock.

Dotomi uses behavioural data to dynamically determine which ad to display each user, and has a strong focus on retail advertisers. A recent Dotomi product, goCart, retargets consumers reminding them of purchases they have been looking at previously – aiding them in their purchasing decisions. The 160 employee company will therefore be a good fit for ValueClick with its large display advertising network ValueClick Media, its affiliate network Commission Junction, and its price comparison services.

See our review of the ValueClick Media display advertising network here

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