User privacy is of paramount importance to AdBalance. The success of our business depends upon our ability to maintain the trust of our users. Below is information regarding AdBalance’s commitment to protect the privacy of users and ensure the integrity of the Internet.
Information Collected In Advertisement Delivery
In the course of delivering an ad to you, AdBalance does not collect any personally identifiable information about you, such as your name, address, phone number or email address. We, however, use a number of different adserving solutions including Valueclick, Burst Media, Casale Media, Google Ad Manager and OpenX to collect non-personally identifiable information about you, such as the server your computer is logged onto, your browser type (for example, Netscape or Explorer), and whether you responded to the ad delivered. The non-personally identifiable information collected by AdBalance is for the purpose of targeting ads and measuring ad effectiveness on behalf of AdBalance’s advertisers and Web publishers.
Third Party Advertising
We use Casale Media, Burst Media, Valueclick Media, SAY Media, Google AdSense and other third-party advertising companies to serve ads when you visit our Web site. These companies may use information (not including your name, address, email address or telephone number) about your visits to this and other Web sites in order to provide advertisements on this site and other sites about goods and services that may be of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, please visit any of the network sites or the Network Advertising Initiative.
Some of the advertising networks employ behavioural advertising techniques to better target adverts. To learn more about this behavioural advertising practice or to opt-out of this type of advertising, you can visit networkadvertising.org.
AdBalance, like many other sites, uses small text files called cookies to help customise and improve your experience. They allow websites to store user preferences that let us recognise each user more easily and deliver our content more efficiently and appropriately. The cookies we make use of on AdBalance can be broken down into six categories explained below.
Site Performance Cookies
These cookies let us make sure that we are showing you the site best optimised for your screen and connection, whether that is a desktop with a fast broadband connection, or a small-screened smartphone over an older 2G mobile phone network.
Anonymous Analytics Cookies
Every time a user visits this website, third parties generate anonymous cookies so we can tell whether that user has visited this site before, which helps us keep track of how many users we are getting on a daily and monthly basis.
Some stories of the site are targeted to certain countries or regions, and these cookies help us determine which country a user is from in order to show them the most relevant content.
These cookies help determine whether you have seen a particular advertisement before, or how long since you have seen it. These are useful to help us find advertisements that you are more interested in.
Third Party Advertising Cookies
Other Third Party Cookies
How Do I Turn Cookies Off?
The best way to make sure you are in control of which cookies are recording your various activities across the web is to manage the privacy and cookie settings in your browser:
Cookie settings in Internet Explorer
Cookie settings in Firefox
Cookie settings in Chrome
Cookie settings in Safari
The IAB offers a website specifically relating to privacy and digital advertising at Your Online Choices.
Your legal rights of digital privacy are set out in the Data Protection Act 1998, with more information found at the Information Commissioner’s Office
If you would like to contact us about cookies or your privacy using the site, please email us at firstname.lastname@example.org.