Online Ad Sales Up 15% And Mobile Ads Double
Online advertising continues to expand at a rapid pace eve with the continued recession affecting most markets around the world. The first quarter of this year has seen online advertising setting a new record at $8.4 billion, marking a 15% increase year on year according to a report by the Interactive Advertising Bureau at PricewaterhouseCoopers (PwC).
Ad Visibility More Important Than CTR?
The “viewability” of display ads are more important than their click through rates (CTR) when determining their conversions according to some new research…
US Digital Advertising Grew 22% In 2011 To $31 Billion
Strong growth in search, display, and mobile advertising pushed US digital advertising revenue up to $31 billion in 2011 according to a report…
What Is A Private Ad Exchange?
Ad exchanges have gained popularity in recent years, and are a technology-based answer for more efficient real-time bidding on inventory, rather than negotiating prices based on volume as is the case with traditional advertising networks. Ad exchanges allow publishers to have ad networks and direct advertisers compete directly for each impression.
Ad Sizes And Formats For 2012
Following the trends of the last few years, ad sizes and formats are getting bigger and bigger in an attempt by advertisers to better grab people’s attention and redress the increasing problem of “banner blindness”.