Yahoo is going through a resurgence throughout most of its properties with new CEO Marissa Mayer taking a good grip of the reigns of the once ailing internet dinosaur. Net income has soared 36% under her leadership in the first quarter of this year, but sales of display ads have fallen 11% and search revenue, excluding sales passed to partner sites, has fallen 10% to $425 million.
Rumours are abound that social network behemoth Facebook will begin rolling out auto-playing video advertisements taking up the screen real estate on the left and right of the news feed.
Google has announced the closure of its CPA business, the Google Affiliated Network, created from Doubleclick’s Performics brand after the Google acquisition.
AdBrite, an ad exchange that was a popular alternative to Google AdSense to some, will be closing its doors on February 1st according to a recent announcement.
If the rumours that were started by Facebook’s recent changes to its privacy and governance policies are to be believed, the world’s favourite social network is soon to launch its own external advertising network to compete with the likes of Google’s AdSense.