Countries of the Middle East have a growing middle class with money to spend, and new brand platform AudienceME is attempting to target those consumers with display advertising across a number of premium sites including ForeignPolicy and PhotoBucket.
Most traditional ad networks have focused on Western countries which has meant that users from the US and Western Europe would tend to generate the highest eCPMs for web publishers. AudienceME appear to be attempting to address this issue by providing a brand platform specifically targeted at traffic from the region – targeting users from UAE, Bahrain, Oman, Qatar, Saudi Arabia, Kuwait, Egypt, and Lebanon – and claiming to offer up to $23 CPMs – a huge improvement from the “international” campaigns often otherwise on offer in the region.
AudienceME officially opens its doors today with offices in New York and Dubai and will hopefully create a market so that publishers can better monetise their inventory from the area.
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