Articles 2 - Adbalance

by AdBalance Team November 24, 2010 Comments1

CPM, CPC, CPA – A Primer For Publishers

We get a lot of people asking questions about the benefits of CPM, CPC, and CPA campaigns, and whilst all of them are…

by AdBalance Team November 23, 2010 Comments2

Ad Networks vs Ad Exchanges

As the internet has developed over the last decade, advertising networks have emerged allowing publishers to just place HTML/Javascript tags on their site…

by AdBalance Team November 14, 2010 Comments0

Articles

Selling Ads Directly To Advertisers

Although ad networks will fill the ad inventory for your website, they take a percentage (up to 60%) of the CPM the advertisers…

by AdBalance Team November 14, 2010 Comments1

Articles

Setting Up A Default Chain

Ad networks can normally not fill 100% of a website’s inventory, and the problem only gets worse with bigger sites. Therefore, in order…