CPM, CPC, CPA – A Primer For Publishers
We get a lot of people asking questions about the benefits of CPM, CPC, and CPA campaigns, and whilst all of them are…
Ad Networks vs Ad Exchanges
As the internet has developed over the last decade, advertising networks have emerged allowing publishers to just place HTML/Javascript tags on their site…
Selling Ads Directly To Advertisers
Although ad networks will fill the ad inventory for your website, they take a percentage (up to 60%) of the CPM the advertisers…
Setting Up A Default Chain
Ad networks can normally not fill 100% of a website’s inventory, and the problem only gets worse with bigger sites. Therefore, in order…