Ad exchanges have gained popularity in recent years, and are a technology-based answer for more efficient real-time bidding on inventory, rather than negotiating prices based on volume as is the case with traditional advertising networks. Ad exchanges allow publishers to have ad networks and direct advertisers compete directly for each impression.
Following the trends of the last few years, ad sizes and formats are getting bigger and bigger in an attempt by advertisers to better grab people’s attention and redress the increasing problem of “banner blindness”.
The start of a new year is the perfect time to re-evaluate your current income streams and find others to use as alternatives or in combination – here’s a checklist of a few options.
Where in a page layout they should leave room for advertising for the best results is always a difficult question to answer publishers,…