Author: AdBalance Team

We live for digital advertising and better monetisation of online content.

Online Ad Sales Up 15% And Mobile Ads Double

Online advertising continues to expand at a rapid pace eve with the continued recession affecting most markets around the world. The first quarter of this year has seen online advertising setting a new record at $8.4 billion, marking a 15% increase year on year according to a report by the Interactive Advertising Bureau at PricewaterhouseCoopers (PwC).

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What Is A Private Ad Exchange?

Ad exchanges have gained popularity in recent years, and are a technology-based answer for more efficient real-time bidding on inventory, rather than negotiating prices based on volume as is the case with traditional advertising networks. Ad exchanges allow publishers to have ad networks and direct advertisers compete directly for each impression.