Author: AdBalance Team

We live for digital advertising and better monetisation of online content.

Yahoo Display Ad Sales Fall 11% in Q1 2013

Yahoo is going through a resurgence throughout most of its properties with new CEO Marissa Mayer taking a good grip of the reigns of the once ailing internet dinosaur. Net income has soared 36% under her leadership in the first quarter of this year, but sales of display ads have fallen 11% and search revenue, excluding sales passed to partner sites, has fallen 10% to $425 million.