Rumours are abound that social network behemoth Facebook will begin rolling out auto-playing video advertisements taking up the screen real estate on the left and right of the news feed.
Google has announced the closure of its CPA business, the Google Affiliated Network, created from Doubleclick’s Performics brand after the Google acquisition.
AdBrite, an ad exchange that was a popular alternative to Google AdSense to some, will be closing its doors on February 1st according to a recent announcement.
If the rumours that were started by Facebook’s recent changes to its privacy and governance policies are to be believed, the world’s favourite social network is soon to launch its own external advertising network to compete with the likes of Google’s AdSense.
Online advertising continues to expand at a rapid pace eve with the continued recession affecting most markets around the world. The first quarter of this year has seen online advertising setting a new record at $8.4 billion, marking a 15% increase year on year according to a report by the Interactive Advertising Bureau at PricewaterhouseCoopers (PwC).