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Financial Times Group profits reach £55 million despite “weak” advertising

Financial Times (FT.com)

Financial Times (FT.com)

The Financial Times Group has been one of the best to adapt from the print to digital worlds, with 55% of revenues now coming from digital and services.

Their 652,000 print an digital subscriptions now account for 63% of revenues, compared to 48% in 2008, but that growth has been at the expense of advertising revenues that have fallen from 52% in 2008 to 37% today.

In their financial figures published earlier this week, the FT described advertising sales as “short term and generally weak”, but also said they have grown market share with luxury and financial sectors that have shown good growth in digital.

The FT has also developed an technological solution for matching advertisers’ content to relevant FT.com articles in real-time using semantic profiling called FT Smart Match, although the figures from this source were not split out in the figures.

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