Ad fraud: Video shows fake clicks and impressions generated by botnet
Advertising impression and click fraud is a major problem faced by all ad networks large and small, with a small minority of fraudulent publishers inflating their ad views with a botnet.
SAY Media worries publishers by moving to NET 120 payment terms
In what has traditionally been a sign of trouble for advertising networks, SAY Media has changed its terms to paying publishers NET 120, four months after they have run the ads.
Financial Times Group profits reach £55 million despite “weak” advertising
The Financial Times Group has been one of the best to adapt from the print to digital worlds, with 55% of revenues now coming from digital and services.
Say Media Transforming from Ad Network into “Digital Media Company”
Say Media has laid off 10% of its 400 staff as part of its transformation from an ad network to a “digital media company”, and moves its focus towards its content sites such as ReadWrite and Dogster. This move comes as other media companies such as AOL are trying to rpove the profitability of their content businesses.
Twitter Ads Are Open for Business
Twitter has been working with select business partners in the US to slowly roll out their advertising platform over the last three years. Finally, they have opened the doors to all US companies, with no need for an invite.